We are excited to share the successful result of our strong partnership with Cocobeach clubbing 3rd edition.
It was held at #La Marina YouPwe, marking the third time we have partner with this exciting platform.
This year we’ve decided to team-up with our focus local brands ‘’Jameson – Martell and Chivas’’ unique experience, featuring with Nano Influencers, beautiful guests and sweet cocktails with local ingredients. We deployed a series of activations – Chivas Flex Nights and party like a swift and Jameson Takeover.
Cocobeach is a pop-up open air clubbing open for 3 weeks every December designed to foster connections and conviviality, with great artists line up Josey ivory coast – Aveiro Jess and celeb local newcomer DJs.…. Bottles flowed freely, creating a vibrant and festive environment that was the perfect way to cap off the year.
We look forward to continuing this tradition and bringing more memorable experiences to our consumers and target audience across the main cities.
We did a sales performance of 3.286 bottles of whisky’s including champagnes – Vodka and Tequila.
Social media reach more than 15.M people including (Europe-USA-UK-Canada) across all social media platforms (Instagram & Facebook) – 164. 505 total of impressions – Engagement we did 131.567 total with a total of 1.456 posts and reposts. Achieved brand share of voice (November-December) CHIVAS: 80;4% VS JOHNNIE WALKER 56% – BALLANTINE’S: 82.5% VS JOHNNIE WALKER RED 17.5% – JAMESON O: 34% VS JOHNNIE WALKER 56%